Template: Simple UX research plan

Version 1: Answering your questions

Project name:

Date:

RESEARCH OBJECTIVES/QUESTIONS

What are you trying to find out from your study?

RESEARCH METHODOLOGY

What methods(s) can you use to answer your questions? What metrics will you be tracking? How will you define success?

PARTICIPANTS

List out the primary characteristics of your participants? Focus more on behaviour (psychographics than on demographics)

SCHEDULE

Give dates and timelines for each phase of research

Version 2: Testing your assumptions

Project name:

Date:

ASSUMPTIONS / HYPOTHESES

What assumptions do you have about your target group or idea?

RESEARCH METHODOLOGY

What methods(s) can you use to test your assumptions? What metrics will you be tracking? How will you define success?

PARTICIPANTS

List out the primary characteristics of your participants? Focus more on behaviour (psychographics than on demographics)

SCHEDULE

Give dates and timelines for each phase of research